Anand Natrajan is the VP of Engineering at LucidMedia, Inc., an online advertising company. As the seniormost technical person in the company, Anand leads the development of the company's ad serving platform as well as its best-of-breed contextualisation technology. The platform processes over a billion transactions every day, with latencies in the tens of milliseconds. Prior to joining LucidMedia, Anand developed two search engines and worked on grid technologies (which later became cloud computing). He has advanced degrees in Computer Science from the University of Virginia and the University of Bombay.